SEO is still going to be the biggest player in the online world in 2013.

  • B2B marketers consider SEO twice as effective as PPC or social media for lead generation
  • Marketing spend for SEO, PPC and social media will continue to rise in 2013
  • Contrary to market perception, Social Media for B2B is just as prolific as it is for B2C
  • 39% of B2B marketers generate leads using Facebook
  • 43% of B2C marketers generate leads using Twitter
  • Measurement of SEO, PPC and Social Media continues to be a challenge for all marketers

2012 State of Digital Marketing Report - SEO company, Webmarketing123