Human beings connect over storytelling, it the oldest form of communication and connecting…
A great case study on brand building and storytelling, it goes for 18mins but is worth watching.
Watch the video, then check out their website. It’s pretty good.
McDonalds is one of the most successful brands in the world. They are smart with their branding and advertising, there has been backlash in the past at how they have infiltrated certain markets.
But is this too much?
Has the credibility of the Artist gone? Did he ever have any?
“I had my eyes on a prize, a Maccas lamb burger and a fries on the side.”
McDonald’s has taken a bold step into branded entertainment, producing a music video about its new lamb burger.
The song uses former X Factor finalist Johnny Ruffo and the current series’ contestants with a song called ‘Getting Serious’.
The dance-based R’n’B tune aired last night in a commercial break for The X Factor in a 60-second version, with an extended mix to be used through anintegrated campaign by OMD.
The campaign comes a year after McDonald’s launched paid-for documentary McDonalds Gets Grilled by OMD, UM and production company WTFN, which aired on prime time on Seven, and the return of series It’s A Knockout, which aired over last year’s summer ratings break on Ten.
The song has been supported with behind-the-scenes footage as well as a competition on The X Factor website asking fans to vote for their favourite lyrics to be used in the song.
Lyrics include: “I want to hold you with both hands and put my lips on you,” and “I had my eyes on a prize. A Maccas lamb burger and a fries on the side.”
Joanne Liddel, head of OMD Fuse Sydney, who manages McDonald’s sponsorships and integration, said: “Like The X Factor show, McDonald’s has a broad family appeal and is not afraid to have fun! This is exactly what we’ve done with Johnny’s ‘Gettin’ Serious’ song, it’s tongue-in-cheek, high energy with a high production music video that we believe will entertain The X Factor audience.”
“Following the unprecedented success of last year’s ‘Back by Popular Demand’ campaign, it was vital we evolved McDonald’s established sponsorship of the show with engaging and consumer focused content,” she said.
The McDonald’s YouTube channel includes behind the scenes footage.
Source: Mumbrella
If only the iPhone had “real” X-Ray powers… Wonderbra have used augmented reality meets image recognition in an iPhone app that allows users to “decode” print, outdoor and youtube ads to undress the models to reveal their Wonderbra garments underneath.
I’m off to Las Vegas in less than a month. I’ve been working on a new brand OUT4X4, a brand new Australian Jeep Wrangler Accessories Company. We are yet to officially launch, but our Patent for our latest product is underway and I can start talking about it and showing some of the work we have been doing.
The SEMA trade show is MASSIVE, Look at the size of this thing.
We have a 20ft x 20ft stand in the 4WD and SUV section (the little brown strip upstairs on the right), just this section of the show will be larger than any Trade Show in Australia.
The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.
SEMA Show 2011 drew more than 60,000 domestic and international buyers. The displays are segmented into 12 sections, and a New Products Showcase featured nearly 1,500 newly introduced parts, tools and components. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more…
A few photos below of last years show. Loving the Jeep JK crew out there who really get into their Jeeps.
The OUT4X4 full website has not yet launched, but we have some info up and the blog is up and running already. Check it out. www.out4x4.com
So, I created a website and now I have the ultimate email address, jonno at jonnorodd dot com. Rad. I’ve made it, I can now retire happy. So why personal branding?
Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands.[1] It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.[1] Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.[2] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.[3]
Source: The Internet Marketing Grind
You can get in touch with me over here…
//Jonno
Consumers trust recommendations from peers over all other forms of Advertising. This is not something we didn’t already know, but something we often forget with all the celebrity endorsements, bloggers, brand advocates and everyone else being placed in front of us.
Source: Mashable
It’s been a busy few months, the Hunting for George new online store launched! Check out all the details here… Plus The Dental Company got a brand new site built from scratch, its pretty neat and clean for a Dental clinic. Have a look over here…
I also spent a month over in Indonesia, working remotely and clocking up some time in a warmer climate (just in time to get back for a very cold start to the Melbourne Winter!). I’ve put a couple of photos I took during my trip below, just to remind you its always summer somewhere…
A little bit of inspiration from the creators of some rad surf brands.
If you need someone to manage your marketing, get in touch with me over here… That’s kind of what I do…
//Jonno
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