So, basically what I do everyday. A bit of everything…
So, basically what I do everyday. A bit of everything…
I have a beard, Beards = Rad = I am Rad. True story. According to Marketing Mag…
Buckle your seat belts, marketers, and have your moustache comb firmly on hand, because 2013 is set to bring more facial hair, smaller houses and the rise of ‘celery stalkers’ – but more on them later.
One of the world’s leading trendspotters, Marian Salzman, employs a process of pattern recognition that has launched or popularised concepts such a ‘metrosexual’ and ‘singleton’. Salzman, who is CEO of Havas PR North America, is releasing a new book detailing more than 150 predictions of what is set to be hot and trendy, called, What’s Next? What to Expect in 2013.
So what else does this year have in store? Vacations will be swapped for wellness holidays to get plastic surgery, attend fertility clinics or receive dental care. We’ll see a rise in ‘copreneurship’ – couples who go into business together and people are going to delay entering the workforce and will opt to stay in school, take non-paying internships and use ‘life as their classroom’.
Economics is also set to go a bit alternative, with Salzman predicting bartering will become more popular as well as new trends like ‘freecycling’ (giving away unwanted clothes to prevent them ending up in landfill) and ‘freeganism’ (reclaiming and eating discarded food). Money is also going to be far less important as we move through the rest of the year – people will just want enough to be comfortable.
One of the biggest, and less bizarre, trends that Salzman predicts is that we will all simply start slowing down and rethinking quality of life with interests predicted to grow in trends like slow cooking and eating, slow courtships, and slow travel.
“We’ve become used to faster internet, faster service and faster results, not least because waiting for anything now feels like a waste of precious time,” says Salzman.
She also says we are filling in the time that is being spared by all of our time saving devices and we need to break the cycle.
“In the time that’s saved, we get extra capacity to pack in a few more compelling, engaging, must-do activities, especially with mobile devices that deliver on-the-go ways to fill that time: social media, email, news, games, movies and video clips. It all seems perfectly normal and logical and important until something happens to break the pattern, change the pace and create a different perspective: a vacation, illness, unemployment or maybe a life-changing insight from a book or a movie, or a global economic crisis.
“Now that normal life packs every moment with calls on attention, distraction and fast-paced entertainment, the quest in 2013 and beyond is for unstressed, unpressured, uncluttered space and time to relax and breathe,” says Salzman.
Dr Brigid van Wanrooy, a workplace researcher at Sydney University, says this trend to slow down has come just in time for Australians.
“I’m all for ‘slow’. Taking the time to engage in the things that should be important, things that, for many, our working hours cut into. We’ve got some of the longest working hours among full-time employees in OECD countries and we’ve accumulated 128 million days of untaken leave.
“Whether as a society we can adopt a slow approach to life remains to be seen but any brand that can help us do so could be riding a trend to their benefit,” van Wanrooy says.
A new ‘trigger word’ will also make an appearance in the fashion and style industries. ‘Native’ is predicted to appear a lot more across lifestyle brands, with a push towards consumers wanting to get in touch with their roots and people wanting to go back to an authentic look (this is where the facial hair comes in) and natural clothes made by artisans from people’s hometown.
“It’s no coincidence that ‘native’ is now becoming a trigger word in fashion and style. As modern life accelerates into a future that gets more virtual with every passing year, consumers are increasingly experiencing a sense of rootlessness. As growing numbers of us move jobs, cities and even countries, fewer people feel that they belong in any particular place. We ask, ‘Where are you from?’ and mostly hear a life itinerary: ‘I was born in A, but we moved to B and I went to highschool in C and college in D, then I got a job in E’,” says Salzman.
As for those celery stalkers, be prepared. Salzman predicts the rise of people who pounce on food conversations to move closer to other people in virtual conversations. So stay alert foodies. You have been warned.
Great little reminder even for me, sit back and think about it… Then break it down.
Found it on the Digital Buzz Blog.
It’s interesting to look at how a strategy brain works, more so, the transition of traditional strategists or other agency types who are getting into digital strategy… So, I thought it would be great to share this SlideShare presentation from my mate Julian Cole, who’s the digital strategy director at BBH in New York. The presentation provides a pretty simple framework for digital strategy thinking and the process to get good ideas out… It’s smart… Read it. Learn it. Practice it. Make awesome work.
McDonalds is one of the most successful brands in the world. They are smart with their branding and advertising, there has been backlash in the past at how they have infiltrated certain markets.
But is this too much?
Has the credibility of the Artist gone? Did he ever have any?
“I had my eyes on a prize, a Maccas lamb burger and a fries on the side.”
McDonald’s has taken a bold step into branded entertainment, producing a music video about its new lamb burger.
The song uses former X Factor finalist Johnny Ruffo and the current series’ contestants with a song called ‘Getting Serious’.
The dance-based R’n’B tune aired last night in a commercial break for The X Factor in a 60-second version, with an extended mix to be used through anintegrated campaign by OMD.
The campaign comes a year after McDonald’s launched paid-for documentary McDonalds Gets Grilled by OMD, UM and production company WTFN, which aired on prime time on Seven, and the return of series It’s A Knockout, which aired over last year’s summer ratings break on Ten.
The song has been supported with behind-the-scenes footage as well as a competition on The X Factor website asking fans to vote for their favourite lyrics to be used in the song.
Lyrics include: “I want to hold you with both hands and put my lips on you,” and “I had my eyes on a prize. A Maccas lamb burger and a fries on the side.”
Joanne Liddel, head of OMD Fuse Sydney, who manages McDonald’s sponsorships and integration, said: “Like The X Factor show, McDonald’s has a broad family appeal and is not afraid to have fun! This is exactly what we’ve done with Johnny’s ‘Gettin’ Serious’ song, it’s tongue-in-cheek, high energy with a high production music video that we believe will entertain The X Factor audience.”
“Following the unprecedented success of last year’s ‘Back by Popular Demand’ campaign, it was vital we evolved McDonald’s established sponsorship of the show with engaging and consumer focused content,” she said.
The McDonald’s YouTube channel includes behind the scenes footage.
I’m off to Las Vegas in less than a month. I’ve been working on a new brand OUT4X4, a brand new Australian Jeep Wrangler Accessories Company. We are yet to officially launch, but our Patent for our latest product is underway and I can start talking about it and showing some of the work we have been doing.
The SEMA trade show is MASSIVE, Look at the size of this thing.
We have a 20ft x 20ft stand in the 4WD and SUV section (the little brown strip upstairs on the right), just this section of the show will be larger than any Trade Show in Australia.
The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.
SEMA Show 2011 drew more than 60,000 domestic and international buyers. The displays are segmented into 12 sections, and a New Products Showcase featured nearly 1,500 newly introduced parts, tools and components. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more…
A few photos below of last years show. Loving the Jeep JK crew out there who really get into their Jeeps.
The OUT4X4 full website has not yet launched, but we have some info up and the blog is up and running already. Check it out. www.out4x4.com
So, Facebook are taking over the world. Yep, as soon as something shows promise to be a competitor, or to do a task that Facebook can do themselves then they take it over. All in all, so far its a good thing.
Facebook in the past have penalised Marketers for scheduling posts and publishing posts through thrid party applications such as hootsuite, rss graffiti or ifttt. They have now integrated it into Facebook Pages, pretty handy to go in and cue up some future posts aronud events you know are coming… And to set things to go out at specific times without having to be in front of your computer. Nice.
Also in this update is a change to Admins of Pages. Not everyone should have access to everything on a brand page.
By Omid Saadati - Tuesday at 10:00am
Pages are valuable tools for marketing your app or your brand. Recently, we added several powerful features that simplify managing and sponsoring Page posts. All below features are available in both Page admin UI and the API.
Scheduled Page Posts
Many Page admins have requested a way for creating and scheduling page posts to be published at a future time. Now, using Pages Graph API, you can create a page post and schedule it to be published at a future time that is between 10 minutes and 6 months from the time the post is created. If you change your mind about the scheduled publish time of the post, you can change the schedule time or delete the unpublished post so long as the post’s original scheduled publish time is at least 3 minutes away. To create scheduled posts using Graph API see Pages Graph API.
Unpublished Page Posts
Another new feature is the ability to create Page posts that don’t show on your Page’s timeline. Admins frequently want to create Page posts that they can sponsor. However, these Page posts usually contain information that are relevant to only a segment of the Pages’s audience, e.g., 50% off all women shoes in all the bay area stores. Moreover, these stories don’t contain information that is relevant to the Page’s identity and story, which is characteristic of the content that should be on the Page’s timeline. Unpublished page posts allow for posts that can be promoted as sponsored Page posts, but they don’t show up on the Page’s timeline. Such promoted page posts appear only on the right hand side column, and not on the news feed. To create unpublished posts using Graph API see Pages Graph API.
You might ask how you would read a list of all scheduled and unpublished page post through API. Graph API’s Page object provides a new connection,
promotable_posts, that lists all
unpublishedPage posts. Also, you can use FQL stream table for this purpose as described here.
Page Admin Permissions
Many Page admins use third party tools for Page content creation, moderation, engagement, or ad creation. These use cases require a Page admin to grant permissions for managing the Page to a third party app. However, usually such an app doesn’t require full admin permissions. For example, imagine an ads management platform that creates page posts sponsored stories and monitors Pages’ insights. Such an app requires permissions for managing ads for the page and reading the page’s insights, but it doesn’t need permissions for creating page posts and monitoring posts’ comments. The Page admin can add the admin of the ads platform as a Page admin with
Ads Creatorpermission. Then, the Page’s access token that the ads management platform receives, will be granted with only managing ads and reading insights permissions for the page. To learn about Page admin permissions see here.
To get started using these new APIs see Pages Graph API.