I read this article and thought, these aren’t tricks… But clever ideas that can be implemented in to many online stores I help out with. Some we already know and some are a reminder of things we need to improve. The key points are:

  • Great creative will grab attention and hold it longer…
  • Ease of purchase / checkout
  • Peer reviews or ratings give credibility
  • Free shipping is still a winner
  • Fear of missing out shortens decision making time, through limited offers or limited numbers available
  • Targeted ads are more effective than generic material


vouchercodes checkoutgame 600x4629 How Online Retailers Make You Spend More (how to make them spend more...)

Source: VoucherCodes.co.uk

If you need any advice for your online store, get in touch with me over here… That’s kind of what I do…