This research is from the UK, but in a global economy / online world I don’t see why it isn’t relevant. Nielsen conducted some research on the organic and paid search click-through-rates. Check the infographic below.

Interesting, if you still decide to focus on pay per click, then the demographic that is most likely to click on your ad is women who is getting on…

Of the 1.4 billion search queries, 94% ended up clocking on the organic search results. While only 6% clicked on the ads.

SEO, a much more effective strategy.

Source: Media Hunter