I’m off to Las Vegas in less than a month. I’ve been working on a new brand OUT4X4, a brand new Australian Jeep Wrangler Accessories Company. We are yet to officially launch, but our Patent for our latest product is underway and I can start talking about it and showing some of the work we have been doing.

The SEMA trade show is MASSIVE, Look at the size of this thing.

We have a 20ft x 20ft stand in the 4WD and SUV section (the little brown strip upstairs on the right), just this section of the show will be larger than any Trade Show in Australia.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

SEMA Show 2011 drew more than 60,000 domestic and international buyers. The displays are segmented into 12 sections, and a New Products Showcase featured nearly 1,500 newly introduced parts, tools and components. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more…

A few photos below of last years show. Loving the Jeep JK crew out there who really get into their Jeeps.

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The OUT4X4 full website has not yet launched, but we have some info up and the blog is up and running already. Check it out. www.out4x4.com