SEO is still going to be the biggest player in the online world in 2013.
- B2B marketers consider SEO twice as effective as PPC or social media for lead generation
- Marketing spend for SEO, PPC and social media will continue to rise in 2013
- Contrary to market perception, Social Media for B2B is just as prolific as it is for B2C
- 39% of B2B marketers generate leads using Facebook
- 43% of B2C marketers generate leads using Twitter
- Measurement of SEO, PPC and Social Media continues to be a challenge for all marketers