All posts tagged social media

13 Posts

2012 State of Digital Marketing Report

SEO is still going to be the biggest player in the online world in 2013.

  • B2B marketers consider SEO twice as effective as PPC or social media for lead generation
  • Marketing spend for SEO, PPC and social media will continue to rise in 2013
  • Contrary to market perception, Social Media for B2B is just as prolific as it is for B2C
  • 39% of B2B marketers generate leads using Facebook
  • 43% of B2C marketers generate leads using Twitter
  • Measurement of SEO, PPC and Social Media continues to be a challenge for all marketers

2012%20Infographic%20Full 2012 State of Digital Marketing Report

Personal Branding 101 – Managing Your Personal E-Reputation

So, I created a website and now I have the ultimate email address, jonno at jonnorodd dot com. Rad. I’ve made it, I can now retire happy. So why personal branding?

Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands.[1] It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.[1] Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.[2] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.[3]

 

managing your e reputation Personal Branding 101   Managing Your Personal E Reputation

Source: The Internet Marketing Grind

You can get in touch with me over here… 

//Jonno

State of Australian Social Media Infographic 2012

All data was compiled by Sensis, then developed and created in association with the Yellow Pages and AIMIA.

state of australian social media 2012 jonno rodd State of Australian Social Media Infographic 2012

Source: Digiocial

 

The Power of WordPress [Infographic]

Put simply, WordPress is very powerful. It is a Content Management System (CMS) so can control your whole website, from the homepage, additional pages and a blog. In addition to the thousands of plugins available which can make it do many, many more things.

This is why it’s the worlds most widely used website and blogging back end.

 

POWordpress v4 600 jonno rodd The Power of WordPress [Infographic]

Source: TechKing

If you want some advise or help setting up a WordPress Blog,  get in touch with me over here… That’s kind of what I do…

//Jonno

Marketing Trends for 2012

I found this article a little while back, it’s things we have heard before. Marketing will become an integrated solution across all channels with content that is user generated or less “branded”, is trackable, mobile friendly and presented via a video…

1. A broader brand presence across channelsinbound marketing process cycle 2 Marketing Trends for 2012

With the range of available marketing channels growing all the time, businesses will start to recognise the value of connecting up their marketing approach across the web, social media and other channels. This will be inspired by the need to better manage business resource in more challenging times – and to create a more streamlined brand presence. Instead of relying on one or two channel marketing approaches, more and more companies will link up their activities to create a truly coherent brand across multiple channels.

2. The rise and rise of user-generated content

User generated content took on momentum in 2011 – and this will continue into the New Year. Whether it is a YouTube video showing a customer using a product or customers sharing their experiences within a selective online community, content that comes direct from the potential or existing customer is likely to grow in value. The key test of this trend will be how successfully companies inspire and facilitate user-generated content. However they do it, it looks like the voice of the user will grow significantly in value in 2012.

3. Mobile marketing reaches critical mass

Mobile is going centre stage. A third of smartphone owners have used their device to buy a product online (Source: EPiServer) and this number is growing. The companies that fully prepare their marketing approach for mobile in 2012 are the ones that will benefit from a potential customer-base that browses – and shops – on the move. This demands targeted, mobile-ready content and a willingness to adapt internal marketing processes. With 59% of UK consumers now in possession of a smartphone and 18% owning a tablet device (Source: EPiServer), mobile marketing is a trend that businesses can’t afford to ignore.

4. The gap closes between business brands and social media

We all know social media is big news for business. But in 2012, it will be even bigger – and even slicker. Companies will start taking social media more seriously as a professional marketing tool. But it won’t just be the big companies using social media to actively connect with customers. Many more companies will start to interact, meaning customer service – and customer interaction – via social media will evolve even further. The gap between social media and the business brand will get ever smaller. Again, the user or the customer will take centre stage with the rise of the brand advocate in recommending, recruiting customers and connecting with companies in 2012.

5. A clearer vision on the value of analytics

Companies will seek to improve their understanding of marketing analytics in 2012. With increased channels and brand presence, businesses will look to clarify and streamline their marketing data. Companies will recognise the value of analytics that allow them to maximise on the flexibility of social media marketing by adapting their content according to live viewer response. Add to this an increasing focus on cost management and online marketing analytics look set to become the vital flipside of business marketing.

6. Up close and personal

Next year is the year that marketing becomes more personalised. Tailored content that is customised to the needs and interests of a specific market or audience will grow in value and popularity. This is for a number of reasons – the increasing growth of content’s role within online marketing and the growing presence of online, niche communities, for example. As people become more and more accustomed to selecting which brands and businesses can join them within their own online community, the value of personalised marketing approaches and content will continue to grow.

7. Content diversifies – again

Content has been big this year – and its role and value is likely to diversify even more in the year ahead. With the increase of personalised marketing, more companies will start to present content that is focused on telling stories about their business and products or services. But this won’t be a top down approach. Companies will need to draw out the stories from within their workforce – and encourage their workforce to share stories. In 2012, carefully crafted, managed and distributed content will play a vital role in successful business marketing.

8. The customer recommendation rules

In 2012, the voice of the user or the customer will get louder. Businesses are becoming smarter at integrating opportunities for customer feedback and response within their marketing approach. Social media word of mouth will keep growing, with people increasingly relying on their own online social circles to advise and comment on their choice of services or products. The companies that actively embrace this shift will be the ones that boost their profile and credibility in 2012.

9. The influence factor takes over

Closely linked to prediction number 9, social media influence will gain critical mass in 2012. Already gaining momentum, a powerful trend in the year to come is the ability for companies to influence, increase and map their influence across the social media channels. The power to inspire users in a real-world, but professional way will make a huge difference to their performance in 2012.

10. Video is centre stage

Anticipated to be big for quite some time, it looks likely that video is set to be one of the leading marketing trends in 2012. The growth of video within business marketing fits naturally with the broadening of social media channels and with increasing customer focus on feedback and recommendations. Expect video to take on some surprising approaches in 2012 – with many companies developing fresher and more user-focused forms of viral marketing.

How’s 2012 looking to you?

2012 is looking like a year where marketing channels and messages will diversify – and where user connection, influence and feedback will rule. Companies can stay ahead by embracing and facilitating how their customers interact with them on social media. Combine this with a more targeted content and better connected cross channel marketing can help grow your leads, customers and revenue in 2012.

Whatever your choice, the New Year is a great opportunity to review what’s been working for you – and what you want to leave behind in 2012. Look back at past marketing activities and at their ROI and other results to see what’s worked best. Then you can move on to make more leads and more customers your New Year’s resolution for 2012. Start with 40 ideas for New Year resolutions now – download this eGuide 40 New Year’s Resolutions for Marketing in 2012.

Author: Sookie Shuen is the community manager at Tomorrow People, an inbound marketing consultancy. Read her Inbound Marketing Blog.

Social Media – What is Tumblr?

Tumblr is a multimedia rich microblogging platform that allows users to post text, images, videos, links, quotes and audio to their short form blog. It is all about ease of use. And it’s growing rather quick…

  • 900% growth in the last 12 months
  • 90 million users compared to only 10 million a year ago
  • Addictive and highly engaged audience with 2% of its audience making up 43% of total visits.
  • The engagement on Tumblr is only second to Facebook at an average of over 141 minutes per month per user.
If you are thinking about setting up a blog, it’s a very easy and quick way to get it up and running.

Tumblr the rapid rise of social blogging1 Social Media – What is Tumblr?

Source: Mashable

If you need any advice on tumblr, get in touch with me over here… That’s kind of what I do…//Jonno

Social Media – What is StumbleUpon?

StumbleUpon is a discovery engine (a form of web search engine) that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.

Put simply it is a bookmarking service where users can bookmark favorite sites and it will suggest similar websites, or websites suited to the users interests.

lifecycle of a web page SU Social Media   What is StumbleUpon?

Source: StumbleUpon

If you need any advice on StumbleUpon, get in touch with me over here… That’s kind of what I do…

//Jonno

Social Media – What is Google Plus?

Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service, operated by Google Inc.  Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services identified as Circles, Hangouts and Sparks. 

On January 19, 2012, it was reported that Google+ had surpassed a user base of 90 million. According to independent analysis of its growth in December 2011, the site was adding an estimated number of 625,000 new users a day, which may total 400 million members by the end of 2012.  The site’s popularity accelerated in December 2011, with almost a quarter of its total user base joining in December alone, said Paul B. Allen, the founder of Ancestry.com, who tracks the numbers as the “unofficial statistician” for Google+. 

Click the image below if you can’t read the tiny, tiny text…

Google+ Infographic1 Social Media   What is Google Plus?

Source: Flowtown

If you need any advice on google plus, get in touch with me over here… That’s kind of what I do…

//Jonno

Social Media – What is Pinterest?

Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Pinterest is managed by Cold Brew Labs, a team based in Palo Alto, California.

There have been so many new social networks come and go, many you never hear of. Pinterest connects to a users facebook account and makes it easy to connect with friends already using Pinterest. As you add content it will post it to your Facebook account and share with existing friends, so not only is the content available through Pinterest its tapping into the existing power and size of Facebook.

Pinterest infographic 640 Social Media   What is Pinterest?

If you need any advice on any on Pinterest, get in touch with me over here… That’s kind of what I do…

//Jonno