Email marketing is directly marketing a commercial message to a group of people using electronic mail email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and any email communication that is meant to build loyalty, trust or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:

  • sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
  • sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to email messages sent by other companies to their customers
But what does this mean you should do?? Well if you run a business of any size there is potential to market to them via email and increase brand awareness, increase engagement or best yet, increase sales.
The easiest way to get started is to make sure you have a place where people can subscribe to your newsletter, the best place for this is on the homepage of your website. Mailchimp is a very easy to use free service (free to setup and until your list gets over 2,000 contacts.) Mailchimp allows you to import your current lists or contacts, then build forms to put on your website where people can subscribe to your list. It adheres to all the email marketing laws and privacy issues by getting people to confirm their subscription to your list and even monitors your email campaigns to make sure people are not spamming or breaking the rules.
If you need any advice on email marketing or mailchimp, get in touch with me over here… That’s kind of what I do…

//Jonno